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ABOUT US
Since its inception in 2014, OCD Marketing has grown and diversified into one of the most exciting and innovative branding and large format print companies in South Africa.
OUR CORE VALUES
OCD Marketing – Mission Statement
Our mission is to be obsessive in the work we do,
Compulsive in the quality & service we deliver,
To promote teamwork & order where there is Disorder
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Company History
We have been helping our customers to grow since 2013. Our sales team has a wide knowledge span on marketing and strategising skills. We started with a small team and grew with our customers.
We believe in adding value to our customer’s businesses and are privileged enough to of moved into our own premises beginning 2016.
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Why choose us
Our sales team understands how important marketing is for the survival of your company. Therefor they see themselves as a essential partner to your business, working together with you as an effective team to strategise your marketing
Our experienced design team is always full of inspiring ideas – ready to create what you envision.
Our printing quality is of great importance to us, from large format printing to smaller shop fitting printing. We use quality, long lasting ink and material that fits into your campaign needs.
We offer installations on signage, light boxes, PVC, Vinyl, Vehicle Signage, Customised Wallpaper, canvas, photography, etc.plan. They offer their advise on how to reach your target market.
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Who we serve (Our Customers)
We serve a diverse constituency of customers.
Every company and individual needs design;
printing; installation of artwork done at some point.
Our clients are Luxury Brands (Longines, Breitling, OMEGA, Michelle Herbelin, etc);
Restaurant Industry (Nandos, Harvard Café, Senhor Calistos, Burgerack, etc.);
Service Industry (Bosch Service, A2 Forklift, Manhand, etc.);
Educational Services Industry (Curro, Damelin, Kings School, etc) and
Individuals.
Our customer can be YOU.
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Members of
ROCCI (Roodepoort Chamber of Commerce & Industry)
Target Audience
Every company, every individual. (Everyone needs printing done in a business or in their personal capacity)
Unique Benefits of Brand
We pride ourselves in doing a job to the fullest of our ability no matter how big or small.
We take pride in the work that we put out. We guarantee quality products that will fulfil it’s purpose as communicated by our customer.
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Positioning Statement Body
Supplying products that you INVISION!
From working with your company’s corporate identity
to recreating that beautiful memorable moment
to creating that beautiful scene you envision on your wall……
That is why OCD Marketing is here for you!
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Loyalty and Trust
When people have a positive experience with your brand, they’re more likely to buy your product or service again than competing company’s. People who closely bond with a brand identity are not only more likely to repurchase what they bought, but also to buy related items of the same brand, to recommend the brand to others and to resist the lure of a competitor’s price cut. The brand identity helps to create and to anchor such loyalty. Consider the loyalty of a car owner who will travel far at his own expense to go to the same car service company where he is satisfied servicing his car.
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Some reasons why you should be marketing your company
Memorability. In addition to an effective company name, it helps when people have material reminders reinforcing the identity of your company. Memorability can come from using and sticking with an unusual color combination (FedEx’s purple and orange), distinctive behaviour (the gas station whose attendants literally run to clean your windshield), or with an individual, even a style of clothing. Develop your own identifiers and nail them to your company name in the minds of your target market.
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Familiarity.
Branding has a big effect on non-customers too. Psychologists have shown that familiarity induces liking. Consequently, people who have never done business with you but have encountered your company identity sufficient times may become willing to recommend you even when they have no personal knowledge of your products or services. Seeing your ads on Billboards (Static and mobile), Vehicles, having your pen on their desk, reading about you in the news paper, driving past your building signage every day they spread the word for you when a friend or colleague asks if they know someone in the industry.
Greater company equity.
Proper marketing helps your company to be worth when you decide to sell it. A Coca-Cola executive once said that if all the company’s facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula.
Extensions
With well-established marketing, you can spread the respect you’ve earned to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place.
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Lower marketing expenses
Although you must invest into the basic marketing look, once it’s created you can maintain it without your sales people having to tell the whole story about your company every time you market it.
Proper marketing helps your company to be worth when you decide to sell it. A Coca-Cola executive once said that if all the company’s facilities and inventory vanished all around the world, he could walk into any bank and take out a loan based only on the right to the Coca-Cola name and formula.
With well-established marketing, you can spread the respect you’ve earned to a related new product, service or location and more easily win acceptance of the newcomer. For instance, when a winery with a good reputation starts up regional winery tours, then adds foreign ones, each business introduction benefits from the positive perceptions already in place.
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